Project information
A brand that celebrates people and their rituals, including one of the oldest: gathering the people we like to toast. With a contemporary design, the symbol emphasizes this ritual with geometric lines. The colors are inspired by the chromatic matrices that come from indigenous peoples, from jenipapo and urucum to turmeric and other natural pigments. The idea was to create intersections between the most Brazilian heritage possible with sophistication and the modernity we needed to communicate in a contemporary brand. "Reúna sua tribo" is the shout that evokes this habit that is both rudimentary and current, it is a way for us to celebrate the diverse tribes that celebrate the various causes deserving of celebration.

Credits
Design
Lukas Arujo

Fonts
Roc Grotesk by Kostić Type Foundry.
Satoshi by Indian Type Foundry

2017©