Work/Café Santander
The Work/Café brand was conceived in the context of the transition and evolution of the brand in Brazil. The major challenge was to reimagine how the previous project could be well-rooted in the local scenario, which was Santander Brazil. We received the revitalized brand from Interbrand Spain, and together with the Branding team, we redefined the visual structures of the brand, prioritizing the application of the Santander brand as a whole. The visual universe applied to architecture was an extension of the previous brand in a way that valued the preferences of the local users. The use of colors is an extension of the parent brand, while the design of proprietary iconography brings a certain lightness that resonates with the target audience of the brand.
Santander Font Logo Weight